Demographics and Market Research


Biz Stats

This is the leading online source for small business statistics, including financial ratios, benchmarks, and information as specific as the safest and riskiest types of small businesses.

California Demographic Research Unit

The Demographic Research Unit of the California Department of Finance is designated as the single official source of demographic data for State planning and budgeting, and this site contains the information it has gathered.

Consumer Expenditure Surveys

The U. S. Bureau of Labor Statistics site contains news releases as well as statistics on the buying habits of American consumers.

Subject Index A-Z

Maintained by the U.S. Census Bureau, this is the quickest way to obtain specific information on demographics.

State and County QuickFacts

The summary profiles by county and by state from the U.S. Census display frequently-requested demographic facts.

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